Why London's fastest growing fight league moved to SHWDWN

Before SHWDWN

Zumi Fight House had already built a following in London's fight scene, running league nights with another ticketing provider. That system was clunky to run an event on, exporting sales was a struggle, and fighters had no easy way to sell their own tickets.

“Our old ticketing system was hard work. It was hard to use, getting anything exported was a pain, and our fighters struggled to sell tickets through it. SHWDWN is just a lot easier.”

Events on SHWDWN

• Apr 2026Open Sparring at Bronx Fight ClubBronx Boxing Club, London. Their first event on SHWDWN.
• Jul 2026Fightzumi League 6.0The Lighthouse Theatre, Camberwell. Tickets plus a live pay-per-view stream.
• 28 Nov 2026ZUMI 7.0: Fight House at The LighthouseWith the Pressure Mansion Party after-party at Belair House, also sold on SHWDWN.

What changed

SHWDWN is an all-in-one system. Ticketing, the fight card, fighter links and payouts, the pay-per-view stream, check-in on the door and promo videos all run from one place, so there's no juggling separate tools. Even the after-party is linked to the fight night, so buyers see it straight after checkout.

“Everything is easier now. The app is friendlier, I can see and export my sales whenever I need them, and when something comes up the support is so much better. I get a real person who sorts it, fast.”

Pay-per-view

Live pay-per-view has been a game changer. Fans anywhere in the world can now watch the fights in real time, instead of waiting days to be sent low-quality videos afterwards. And every stream sold is extra revenue on top of the tickets.

“The PPV has been a game changer. Fans abroad used to wait days for a low-quality video. Now they watch it live, as it happens, and it brings in more money for the event.”

Fighters

Zumi has had very positive feedback from its fighters since moving to SHWDWN.

• •Fighters sell their own tickets. Every fighter gets their own portal and ticket link, and sees which sales came from them.
• •Fighters get paid automatically. Each fighter's share is worked out from the tickets they sold and paid out through the platform, with no spreadsheets or bank transfers to chase.
• •Ready-made marketing. Promo videos for the event, ready to post, plus a shareable page for every fighter and the promotion.

“The feedback from our fighters has been really positive. They prefer it, simple as that. They've got their own portal and their own link, they can see what they've sold and they know they'll get paid for it. Selling tickets used to be a struggle for them. Now it's easy.”

On the night

The SHWDWN team is on-site on fight night to make sure nothing goes wrong with the stream. Before doors open, the door staff are taken through how everything works, from scanning tickets to what to do when something goes wrong, so they're never left guessing.

Building it together

SHWDWN builds what promoters ask for. Many features other promoters now use started as requests from Zumi, including upsells: extras buyers can add at checkout.

“Do it. The team actually listens. We asked for parking and they built it. We asked for marketing videos and they built them. We asked for more fighter tools and they built them. It feels like they're in it with you.”