SHWDWN|FeaturesRun your whole event,
end to end.
Sell tickets, stream live, get paid, and manage everything from one place. Here’s everything SHWDWN does — no add-ons, no monthly fees, no tech team required.
Everything you need to put on a show.
From the first ticket sold to the final payout, every part of running an event lives in one platform.
Ticketing & checkout
Sell every kind of ticket from one place, with a checkout built to convert.
- Unlimited ticket tiers — early bird, general, VIP, your call
- Free, paid, and pay-per-view tickets from the same event
- Fast mobile checkout with Apple Pay & Google Pay
- Discount codes, fixed-amount or percentage
- Shareable free-ticket links with QR codes and limits
- Tickets saved straight to Apple & Google Wallet
- Ticket reassignment, waitlists, and refunds
Live streaming & PPV
Broadcast your event and charge for access — built right in.
- Pay-per-view that only lets paying fans watch
- Professional video delivery via Cloudflare Stream
- Toggle streams public or private on demand
- Live emoji reactions from the crowd
- Real-time viewer counts and stream analytics
- Automatic replays ready the moment you wrap
Fight cards & matchmaking
Build the card, invite the fighters, run the show.
- Visual fight-card builder with drag-to-reorder bouts
- Mark main events, title fights, and champions
- Send bout invites fighters accept in the app
- Custom fighter interest forms for upcoming cards
- Weight class, gym, and record fields built in
Fighter portal & earnings
Turn your fighters into your distribution network.
- Public fighter profiles with record, highlights & goals
- Accept and manage bouts from mobile
- Per-fighter referral links — every sale is attributed
- Automatic fighter payouts via their own Stripe account
- Rank, reputation, and career-journey tracking
- Quick-add a fighter and let them claim their profile later
Promoter dashboard
One control room for every event and brand you run.
- Create and manage events end to end
- Run multiple promotions and brands from one account
- Venue and location management with address search
- Upsells — sell add-ons with custom fields at checkout
- Embeddable ticketing widget for your own website
- Trackable share links to see what drives sales
On-site check-in
Get people through the door without the chaos.
- Scan tickets with any phone camera
- Instant duplicate and invalid-ticket alerts
- Manual entry fallback for damaged codes
- Live attendee counts and check-in history
- Printable wristband labels
- Scoped door-staff accounts for your team
Payments & payouts
Your money, in your account, on your schedule.
- Direct payments through your own Stripe account
- Revenue broken down by ticket type, fighter, and discount
- Request, approve, or decline payouts per event
- Automatic revenue splits to attributed fighters
- Full purchase records and transaction history
Analytics & insights
Know exactly what’s working before the next show.
- Conversion funnels from view to purchase
- Traffic-source attribution for every sale
- Fighter sales leaderboards and charts
- Meta / Facebook and custom advertising pixels
- CSV exports for your own reporting
CRM & marketing
Own your audience and bring them back.
- Automatic customer database from every sale
- Customer groups and segments
- Merge duplicate customers automatically
- Export your audience whenever you want
Notifications & email
The right message to the right person, automatically.
- Purchase confirmations and ticket delivery emails
- Going-live alerts and event reminders
- New-event alerts to your followers
- Bout invites and acceptance notifications
- Post-event review prompts
Discovery & profiles
A home for your brand that fans actually find.
- Event discovery feed, browsable by city
- Promoter and fighter profile pages with reviews
- Followers get notified about new events
- Search across events, fighters, and promoters
- SEO-optimised public pages and a news section
Mobile apps
Run everything — or watch everything — from your phone.
- Native iOS and Android apps
- Fan, fighter, promoter, and door-staff modes in one app
- Buy tickets, watch streams, manage events, check people in
- Offline support with auto-sync and deep links
Sell anywhere. SHWDWN runs the backend.
Want to keep selling on your own site and bring your existing audience with you? SHWDWN works behind the scenes too.
Embeddable ticket sales page
Drop a full ticket sales page straight into your own website. SHWDWN runs the entire backend — payments, inventory, fulfilment — while you keep your brand. Buyers check out as guests, no account required.
Klaviyo integration for your custom emails
Connect your own Klaviyo account and send buyers your own custom emails and campaigns. Sales sync automatically, so your audience is always up to date.
Import customers & events from other platforms
Bring your existing customers and past events across from wherever you sold before, so your history and audience come with you.
Built for fight night — and everything else.
Whatever you’re putting on, you get the same engine underneath. The combat-only tools simply appear when you need them.
SHWDWN
Combat sportsThe full combat suite — fight cards, fighter portal, PPV streaming, and automatic fighter payouts — on top of everything in the platform.
Boxing · MMA · Kickboxing · Muay Thai
SHWUP
General eventsThe same ticketing, checkout, streaming, dashboard, and payouts for any event — with the fight-specific tools tucked away.
Parties · Concerts · Club nights · Festivals
Ready to run your next event?
Create your promotion in minutes. No setup fees, no monthly costs, no contracts. Just publish and start selling.