SHWDWN|About UsBoxing needs
better tools.
SHWDWN is the platform for promoters who run shows, fighters who sell tickets, and fans who show up. Built from the ground up for combat sports — and the events that happen around them.
Why we built SHWDWN.
Boxing promotions have been held together by spreadsheets, cash at the door, and third-party platforms that take a cut and give nothing back. Fighters sell tickets through word of mouth with no way to prove what they brought in. Fans piece together event info from Instagram stories.
We built SHWDWN to fix that. One platform where promoters manage everything, fighters get credit for what they sell, and fans have a proper place to find and watch fights.
No monthly fees. No tech team required. We only make money when you do.
A boxer and a builder.
A builder from Birmingham. A boxer from Ecuador. Both came up from humble beginnings, both ended up in South London — building the platform boxing should have had a decade ago.
Josh
CO-FOUNDER, TECH
Builder. Engineer. Nearly a decade shipping platforms to hundreds of thousands of users. Built SHWDWN end-to-end to hold up on fight night.
Direct line to the person building SHWDWN. No call centres, no chatbots, no hold music.
Paul
CO-FOUNDER, DISTRIBUTION
Former boxer, current trainer. 15 years in the scene.
Promoters, gyms, and every corner. Runs distribution, which means getting shows in front of the fans who’ll actually turn up.
One platform, three audiences.
We build for the people who make boxing happen — promoters, fighters, and the fans who show up.
Promoters
Create events, sell tickets, stream PPV, manage fight cards, and track revenue — all from one dashboard. No third-party ticketing platforms needed.
For promotersFighters
Build a profile, confirm bouts, and get a referral link for every fight. Share it, track every ticket sold, and see your impact in real time.
For fightersFans
Browse events, buy tickets or PPV, watch live streams, and get automatic replays. Support your favourite fighters via their referral links.
Browse eventsFrom event creation to fight night.
Everything you need to run a show, end to end. No spreadsheets, no cash at the door, no third-party platforms taking a cut.
Create & sell
Promoters set up the event, build ticket tiers, and publish. Fans buy tickets and PPV instantly.
Build the card
Add fighters to bouts. Fighters claim their spot, confirm, and get their referral link.
Go live
One-click stream setup. OBS connects, promoter hits Go Live, and fans watch from anywhere.
Track everything
Real-time sales, fighter attribution, check-ins, and payout breakdowns — all in the dashboard.
Ready to run your next event?
Create your promotion in minutes. No setup fees, no monthly costs, no contracts. Just publish and start selling.
Trusted by London's fastest growing combat promoter