1. Let fighters sell tickets
The single biggest driver of ticket sales in grassroots boxing is the fighters themselves. Every fighter has a network — family, friends, gym mates, social media followers. Give them a reason to sell.
On SHWDWN, every fighter gets a unique ticket link. When their fans buy through that link, the sale is tracked and attributed. You can set up automated payouts so fighters earn a cut of every ticket they sell. This turns your fight card into a sales team.
The result: fighters are incentivised to promote, fans buy from someone they trust, and you sell more tickets without spending on ads.
2. Don't leave money on the table — add PPV
Not everyone can make it to the venue. Family abroad, fans in other cities, people who just can't get the night off. If you're not offering PPV, you're leaving money on the table.
SHWDWN includes built-in PPV streaming — fans buy access on the event page and watch live from any device. You set the price, we handle the infrastructure. Session control prevents account sharing, so every viewer pays.
For a 500-capacity venue charging £30 per ticket, even 100 PPV sales at £10 adds £1,000 to your revenue. It's pure upside.
3. Build hype with the fight card
A strong fight card sells itself. Publish it early, update it as bouts are confirmed, and let fans see exactly who's fighting. Main event at the top, undercard below — the same format fans expect from professional boxing.
On SHWDWN, your fight card is live on the event page as soon as you publish it. Fighters are tagged with their name, nickname, record, and weight class. Fans can browse the card before buying — which increases conversion.
4. Use venue details to remove friction
The number one reason people hesitate to buy tickets is uncertainty. What's the dress code? Is there parking? Can I bring ID? Is food available?
SHWDWN lets you add venue details — dress code, age restrictions, food & drink, security checks, and custom fields. This information shows on the event page before checkout, removing the "I'll think about it" barrier.
5. Keep fees low
High booking fees kill conversions. If your fans see a £5 service charge on a £25 ticket, they hesitate. The lower the fee, the more tickets you sell.
SHWDWN charges 7.5% to the customer and 1% to the promoter — with a total cost of £2.13 on a £25 ticket. That's lower than Eventbrite (£4.51), Fatsoma (£2.50), and Skiddle (£2.75). Your fans pay less, you keep more.
6. One platform, not five
The biggest operational drain for promoters is stitching together tools. One platform for tickets, another for streaming, a spreadsheet for fighter payouts, WhatsApp for staff coordination.
SHWDWN handles all of it — ticketing, PPV streaming, fight card management, fighter payouts, staff roles, door check-in, and revenue tracking. One login, one dashboard, zero duct tape.